Design students at the University of Westminster had the chance to create 10 capsule collections for sale at the ASOS marketplace, starting from June 1. Students were made to do the whole mumba-jumba - the marketing, the lookbook, ... - and each collection is targeted at different markets, creating 10 very unique and appealing collections for anyone and everyone. And judging by the few collections that are already up, it looks intensely promising!
I'm particularly fond of the brand above called haus, where they have really shape-less, androgynous, minimalistic clothing. Everything I like in a good piece of clothing. Lots of paneling, with a hint of sportiness here and there. The Marli dress retails at £65; the Marli T-shirt at £50; and the Otti pants at £80. Although they should really tell me where to get those gorgeous white wedges as well.
Another brand that caught my eye was fawn, which seems to be a mix of vintage, floral, and just a bit girly. The lookbook pictures are stunning, I feel like it's a collection with an ode to Mother Earth. The net overlay skirt, the piece that really caught my eye, retails at £110 (bracket ouch); the silk embellished top at £70; and the very unique, beyond plunging neckline dropped hem dress at £140. Ode to Mother Earth friends, even your paper money is ode-ing to its parent trees.
Laevo & Dextro is sport made for the city-chic girl. Traditionally sporty designers and silhouettes mixed with floral and brain-scrambling chiffon prints - comfort and chic all in one package. The printed chiffon jacket retails at £200; the printed chiffon dress with hood (under the jacket) at £150; and the digital print dress jacket at £240. I guess this could just be a really expensive gym membership.
I might try ordering something from haus, once my wallet thickens up a bit.