I was kindly invited to the By Feine launch party the other day, which was graciously hosted by the founders Jody and Elynn (who I had the pleasure of speaking to). If you want the erudition behind this whole set-up, I'll sum it up nicely for you. Jody and Elynn are a pair of girls who, like most, enjoy shopping, and decided to share the love; whilst giving you the liberty of selecting from original designs. (Because it has always been a great pain of mine when I purchase from one blog shop only to find it cheaper at another.) "BYFEINE" is just a punny play on "BE FINE", in case the phonetics were muddling with thy brain.
I'm personally a great fan of the Hank dress, which can be worn two-ways (functionality, what a rare occurrence). However, this recommendation exists for persons other than myself - I generally abstain from the realm of clothing known as the sleeveless abominations (which even comes with its own fat-armed abominable snowman!) If anything, their original designs are kept simple and basic so it's an easy addition to any (monochromatic) closet. And if the whole blog shop shenanigan with their often misleading free-sizing doesn't appeal to you, I have word from Elynn that they'll be bringing in a bag or two soon!
Do check them out if you haven't succumbed and clicked a link or two already.